Joy Fashion Ltd is a leading eyewear retail chain, present in nine cities in Bulgaria - Sofia, Varna, Burgas, Plovdiv, Stara Zagora, Blagoevgrad, Ruse, Veliko Tarnovo, Pleven, and Vratza. We manage the chain stores Grand Optics, Joy Optics, ZEISS VISION CENTER, Kid Optics, Opto Sport and Polaroid Shop.

The company was established in the year 2002. It started its activity with sunglasses retail trade. Since then, Joy Fashion has expanded and now the company manages 50 optical stores, making it one of the largest eyewear and sunglasses retail chain in Bulgaria. With a wealth of specialist staff more than 300 eye care practitioners, opticians and sellers in addition to the cutting-edge technology, Joy Fashion is undoubtedly the preferred choice for professional eye care.

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Grand Optics

The marketing orientation of the Grand Optics chain of optical stores is directed to the needs of different range of customers.


Joy Optics

The Joy Optics store is part of the family of the largest eyewear chains in Bulgaria – Grand Optics & Joy Optics.



ZEISS precision lenses with i.Scription ® technology - just as unique as your eyes.


Kid Optics

Created with lots of love, care and attention to detail.



Specialized stores selling the biggest brands of sports sunglasses, swimming masks, helmets and more.


Polaroid Shop

Optical chain stores specializing in the sale of high quality sunglasses with polarization.

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